"The research done by DCC proves our investor that the expectations in the plan can be confirmed with solid figures."

Market Exploration

Are you developing a new themepark, sub-attraction, or product? We will investigate for you whether your idea connects to the needs of your potential target group. And deliver you the numbers on your target group.

Five steps
1. First we will define the target group(s)
2. Then we will find out where your target group is located (recognizing the target group)
3. Then we will determine to what extent the target group is present (density)
4. We will map the connection between the concept and your target group demands (wants and needs)
5. Finally, we extrapolate the results into precize numbers on the real size of the target troup, segments within it and geographical spreads.

With solid figures as a result, so you know what the economical potential is and you can proceed towards investors.

More information on market exploration
Let us investigate where to start or to map your target group. Call us at +31 40 84 89 280 or send an e-mail for more information and to make an appointment.

Park Hilaria: testing the concept

30-08-2010

During "Park Hilaria 2010" in Eindhoven, which can be seen as a temporary themepark, we continued our monitor on the visitor's experience. However, this year we expanded the research by testing the concept amongst the public and reflecting the outcomes on the mission and goals that have been the fundaments in developing the concept in the first place. Both the outcomes of the research and our methodology were perceived as very positive by the management of Park Hilaria.

Thermae 2OOO

10-07-2010

During spring 2010, we executed an extensive research into the experience and reputation of the longest existing Wellness Center in the Netherlands: Thermae 2OOO Open in nieuw venster . We took in both customers as people within the target group that haven't visited Thermae 2OOO yet. We presented the results of the research in front of both management and shareholders during a meeting in Amsterdam, July 9th.

Euromast on a higher level!

24-03-2010

On the 25th of March 2010, the Euromast Open in nieuw venster started the celebration on her 50th birthday. Furthermore, the Euromast - for which DCC performed a research into how it's identy is perceived by both visitors and non-visitors- has been proclaimed as a National Monument just before the start of the jubilee year.