Innovation

Do you want to define a successfull strategy for your organization, maximize the experience of your customers, innovate or are you looking for new ideas or concepts? We are your partner to implement your innovation succesfully in various stages of innovation processes by (also look at the brief introduction movie at the bottom of this page):

- concept testing: researching the future experience, needs, attractivity and potential use of new products, (sub) attractions, events or experiences ( see innovation cycle )

- concept development: "designing" functional concepts based on previous researches using imagineering ( see imagineering )

- innovation cycle: combining concept development and concept testing

- organization innovation: supervising professionalization, internationalization or transition based on organization analysis and designing a roadmap with you ( see innovation strategy )

Choose the right innovation strategy for you!
Curious about how you can innovate successfully? Contact us: call +31 40 84 89 280 or send us an e-mail . The methods on innovation projects are often a link between experience research (market research) and feasibility studies (market exploration), combined with other disciplines such as expert interviews, observation, depth interviews, desk study and imagineering.

Previous solutions:
- for a technological SME, we prepared the realization of a new industry in England without losing synergy with the main company in The Netherlands based on organization analysis and project management

- for a local project developer, we elaborated the functional concept for a new care hotel based on sessions and interviews, with specified descriptions per target group

- for the John Hancock Observatory in Chicago, we examined the experience in the old situation and we tested various new subattractions and events on attractivity and expected use, information on which management arranged their renovation investments

- on request of the Eiffel Tower in Paris, we made a proposition to create and test new experiences around the tower based on analysis and imagineering

Curious about the possibilities? Call +31 40 84 89 280 or send us an e-mail.

Circo Circolo

01-11-2010

Circo Circolo Open in nieuw venster is the international festival for Circus Theatre in the Netherlands and presents international developments in new circus. Circus Theatre is characterised by its integration of traditional circus acts such as juggling and acrobatics with modern dance, music, design and drama to yield total theatre. In new circus, there are no animals. Circo Circolo is also a spot where children’s circuses and young talent can present themselves.

It took place from the 22th until the 31th of October on the Velder Estate in the centre of the national landscape park "the Green Forest". During and after this international festival we supported management by designing, executing and analyzing a visitor survey by internet and e-mail. Based on the outcomes, together with management we determined the new marketing approach and "experience challenges" for the next edition.

Park Hilaria: testing the concept

30-08-2010

During "Park Hilaria 2010" in Eindhoven, which can be seen as a temporary themepark, we continued our monitor on the visitor's experience. However, this year we expanded the research by testing the concept amongst the public and reflecting the outcomes on the mission and goals that have been the fundaments in developing the concept in the first place. Both the outcomes of the research and our methodology were perceived as very positive by the management of Park Hilaria.

Thermae 2OOO

10-07-2010

During spring 2010, we executed an extensive research into the experience and reputation of the longest existing Wellness Center in the Netherlands: Thermae 2OOO Open in nieuw venster . We took in both customers as people within the target group that haven't visited Thermae 2OOO yet. We presented the results of the research in front of both management and shareholders during a meeting in Amsterdam, July 9th.

1.200 respondents on Festival Mundial

21-06-2010

Festival Mundial Open in nieuw venster 2010 took place in the weekend of June 18 to 20. For more than 2 decades, Festival Mundial is known because of it's mixture of music, culture, atmosphere and content. The Festival provides an exciting program that surprises and takes courage to organize. Based on a search into in-depth programs, art projects, musical talents, debates and new encounters, Festival Mundial shows the actual developments on Culture and Development. Just for 3 days, a cultural themepark is created on the Leijpark site, with 6 areas, several stages and a camping. During this weekend, it attracted 60.000 people.

Assigned by it´s management, we performed an extensive research amongst the visitors. In only 2 days we surveyed more than 1.200 people live on the festival area.

Euromast on a higher level!

24-03-2010

On the 25th of March 2010, the Euromast Open in nieuw venster started the celebration on her 50th birthday. Furthermore, the Euromast - for which DCC performed a research into how it's identy is perceived by both visitors and non-visitors- has been proclaimed as a National Monument just before the start of the jubilee year.