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Park Hilaria: testing the concept

30-08-2010

During "Park Hilaria 2010" in Eindhoven, which can be seen as a temporary themepark, we continued our monitor on the visitor's experience. However, this year we expanded the research by testing the concept amongst the public and reflecting the outcomes on the mission and goals that have been the fundaments in developing the concept in the first place. Both the outcomes of the research and our methodology were perceived as very positive by the management of Park Hilaria.

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Expansion of funfair in city of 's-Hertogenbosch

10-12-2009

Alderman Pauli has announced the expansion of the "Bossche Kermis" with 2 big areas within the city center of 's-Hertogenbosch. The researches performed by Dynamic Concepts Consultancy about this leisure event have affirmed the desirability and feasibility of this policy.  The decision was published in the regional newspaper "Brabants Dagblad".

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Award for our customer!

29-10-2009

On the 29th of October, the alderman from TV-city Laren Leo Janssen, together with Karel Loeff and Peter Kitzen who organize the funfair event in this city, will receive the prestigious European Golden Pony Award in Genua (Italy). Italian publisher Facto Edizioni grants this price, because the team behind "Foundation Kermis Laren" was able to create a revival of this event amongst the people in the region. Thanks to offering an attractive and renewing mixture in attractions, side events and a very active promotion campaign, this major event in Laren is totally alive again. Former winners were de Efteling and Madurodam.

We are especially proud,because Dynamic Concepts Consultancy executed their promotion campaign in 2009 . We designed posters in A0 and A3 size (see pictures below), stickers, flyers and -last but not least- a special 8 pages newspaper about this event, which we have spread out door-to-door amongst 112.000 households. The promotion products that we realized for the "Foundation Kermis Laren", now also decorate the article about this award in the well known magazine "Games & Parks Industry".

Foundation Kermis Laren: congratulations!

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A closer look on Park Hilaria

01-08-2009

The gigantic Park Hilaria will be held in Eindhoven again from the 31st of July until the 5th of August. Park Hilaria distinguishes herself because of the great variety: theme terrace, dance performances, theatre shows, nostalgia and state of the art attraction fair. In order of Citydynamiek Eindhoven, the organization behind Park Hilaria, we will research the experience of the audience.

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media attention Tilburg research

31-07-2008

During the 2008-edition of the biggest attractionsfair-event of the Benelux, DCC again did an extensive experience research as part of the monitoring trajectory in assignment of the municipal of Tilburg. There was quite some attention in the regional media about this (all in Dutch). The "Brabants Dagblad" (Brabant Journal) wrote an article about the background on the research (click here to readOpen in nieuw venster). And in a local television interview alderman Möller refers to the value of the research (watch it hereOpen in nieuw venster). In the middle of the event, local TV station Brabant 10 TV recorded an interview with Mark de Ruiter about the history of funfairs ant the role of marketing (see the Youtube versionOpen in nieuw venster). On the 21st of July thefrontpage of the Brabants Dagblad paid attention on the results of former researches by DCC into this matter (click hereOpen in nieuw venster).

Recordings Tilburg TV recordings2