"If you want to establish a no.1-brand, you'll have to investigate it's position. Even so if you want to stay on the no.1 position"

Research Methods

The experience is the central item in our approach. Our research reveals the dashboard of experiences which makes your product distinctive. Along with the results, we advice you how to increase the experience value and how the marketing can be used more effectively.

Experience research can respond to several questions, such as:
- what is the identity of my organization through the eyes of the target group?
- how do customers experience our brand, attraction or service?
- what is the image by the public?
- which emotions do visitors feel about us?
- how does our target group judge the quality of our products?
- what is the added value we provide?
- what is the awareness about what we offer?
- what is the attractiveness of our offer for the potential target group?
- what kind of visiting behaviour are we dealing with?
- what is our distinctive strength and the worth of it?
- how does a customer experience my product?
- which feelings and which reputation do people link with our brand?
- how does a customer experience our service?
- what different customer profiles are there with which wishes and needs?

Think of:
- event experience
- shopping experience
- hotel experience
- city experience
- residents experience
- visitors experience
- customer experience
- staff experience

How to use it:
- optimizing experience marketing
- improve the experience and increase activities
- test new concepts and ideas for realization
- embed ratios for PR purposes
- inform sponsors, management, boards and other stakeholders
- make the deployment of marketing resources more efficiently
- improve the yield per profile with insight into visitor behaviour
- directly implement suggestions from your customer
- adapt to trends and developments

Curious?
Contact us by calling +31 40 84 89 280 or send an e-mail. We look forward meeting you!

Thermae 2OOO

10-07-2010

During spring 2010, we executed an extensive research into the experience and reputation of the longest existing Wellness Center in the Netherlands: Thermae 2OOO Open in nieuw venster . We took in both customers as people within the target group that haven't visited Thermae 2OOO yet. We presented the results of the research in front of both management and shareholders during a meeting in Amsterdam, July 9th.

Euromast on a higher level!

24-03-2010

On the 25th of March 2010, the Euromast Open in nieuw venster started the celebration on her 50th birthday. Furthermore, the Euromast - for which DCC performed a research into how it's identy is perceived by both visitors and non-visitors- has been proclaimed as a National Monument just before the start of the jubilee year.

Euromast Rotterdam identity

14-09-2009

For the Euromast in Rotterdam we are planning to do a major research of the image the residents of the Netherlands have about this visitors attraction, together with the knowledge about the facilities and visitors experience. So all in all: the identity and image of the Euromast as it is seen by the Dutch people. The Euromast is a member of the World Federation of Great Towers (WFGT), just like the John Hancock Observatory in Chicago (U.S.A.) for whom we did a research last year about the experience and amusement value.